A Brand You World: Global Summit

Building Your Employer Brand to Win the War for Talent

A talent management panel moderated by Krishna De

With the ever increasing challenge to attract and retain the talent you need to deliver the promise of your business strategy, it is critical that we both develop and communicate an engaging employer brand.

Employer branding is not about creating a logo of just about the recruitment adverts you place. “Your employer brand needs to reflect the whole employment life cycle” states Krishna De, one of Europe’s leading employer branding experts having led a number of companies to become an employer of choice and "Best Place To Work" and the host of this international panel. By adopting and embedding employer branding strategies your company will be in a stronger position to achieve its business goals.

In this panel, Krishna will be asking other human resource leaders and consultants to share their perspectives on how they have developed and embedded employer branding strategies to win the war for talent in the 21st century.

Panelists

Leigh Branham, founder and principal of Keeping the People, Inc., who helps organizations analyze root causes of employee disengagement and turnover, then develop and implement strategies to become "employers-of-choice."

Orla Graham, Head of Resources for Deloitte in Ireland, the fastest growing professional services firm in Ireland and a five times winner of one of the Top 50 companies to work for in Ireland.

Tom Zastudil, Director of Domestic Staffing and International Assignments at Lubrizol, a US-based specialty chemicals manufacturer who has differentiated it’s strategies to attract both recent college graduates and mid-career professionals.

DO YOU HAVE A QUESTION ABOUT BUILDING YOUR EMPLOYER BRAND? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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How Coaching for Performance Can Help Your Employees Develop Their Personal Brand and Realise Their Potential

with Carol Wilson

Coaching inside organisations is becoming increasingly popular and is particularly relevant to organisations who are seeking to enhance their business performance. In today's competitive world it is essential to differentiate our business from the competition, and it is our people who make the difference.

This session will explore how organisations can ensure that the coaching they embed in their companies, either through line managers or external coaches, can support people not only in delivering great performance but also unlocking their own unique potential.

Carol Wilson is an international speaker, writer, broadcaster, and Managing Director of Performance Coach Training Ltd, as well as Honorary Vice President and Head of Accreditation at the Association for Coaching.

She experienced the value of a coaching culture at first hand while working at board level with 'natural' coach Sir Richard Branson in the first decade of Virgin and has 25 years experience as a board director and MD of various corporations including Polygram prior to becoming a coaching and leadership consultant in 2000.

Performance Coach Training provides coaching and leadership programmes to corporations, including the Performance Sales Coach Training program to NCR and Honeywell, and programs to CLM Olympic Delivery Partner, IKEA, Channel 4, the Arts Council and the public sector, as well as training individuals as performance coaches on open programs.

Carol appears in the DVD 'Creating a Coaching Culture' and is the author of 'Best Practice in Performance Coaching: a Handbook for Leaders, Coaches, HR Professionals and Organizations' (Kogan Page 2007) featuring Forewords by Sir John Whitmore and Sir Richard Branson.

DO YOU HAVE A QUESTION ABOUT HOW TO BUILD A PERFORMANCE COACHING CULTURE? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Success Built to Last - Secrets from the most successful people on earth!

with Stewart Emery

You will learn how the world's most remarkable people have built lives that matter, lives that have made a difference, and how they built those lives for the long haul—and how you can do this too. Imagine discovering what 300+ leaders who have made a profound difference for decades have in common, such as Nelson Mandela, Dalai Lama, Steve Jobs, Bill Gates, Sir Richard Branson, and Warren Buffet. Then, learn a new framework you can use immediately to duplicate in yourself what these leaders have in common. Comprised of three elements that transcend luck or good genes, this framework offers crucial guideposts if you seek to achieve lasting leadership success, impact, and personal fulfillment.

Stewart Emery is co-author of the international bestseller, Success Built to Last. He has a lifetime of experience as an entrepreneur, executive coach, and leader, and is considered one of the fathers of the Human Potential Movement. A wonderful storyteller with a great sense of humor, Stewart has appeared as a featured guest on television and radio talk shows. He currently serves as a visiting professor at the John F. Kennedy University School of Management.

Stewart is co-founder and president of Belvedere Consultants, a boutique–consulting firm located in the San Francisco Bay Area. His passion is to support individuals and organizations turning their talent into world-class performance and enduring success. Stewart leads executive teams and organizations through Vision—Values—Strategy initiatives based on research from the business classic Built to Last by Jim Collins and Jerry Porras.

DO YOU HAVE A QUESTION ABOUT BUILDING SUCCESS IN YOUR BUSINESS? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Brand, Networking and Community

with Liz Ryan

Organizations are taking leaps forward in their branding efforts including community-building and word-of-mouth tools, while individuals are beginning to invest in building their personal brands online.

How can organizations and individuals collaborate to create branding messages and on- and offline identities at the intersection of their interests? How can tools like LinkedIn, Second Life and online discussion groups support online brand-building, and what are pitfalls for employers and individuals to avoid?

Liz Ryan, workplace columnist for Business Week Online, NPR workplace commentator, Yahoo! Hot Jobs Networking Expert and author of HAPPY ABOUT ONLINE NETWORKING: THE VIRTUAL-LY SIMPLE WAY TO BUILD PROFESSIONAL RELATIONSHIPS will share insights on the next generation of brand creation that incorporates individual and corporate priorities with a focus on relationships.

Visit Liz online at www.asklizryan.com

DO YOU HAVE A QUESTION ABOUT USING ONLINE COMMUNITIES FOR COLLABORATION? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Unleashing Your Talent's Best Talents: Branding Strategies to Tap and Turn Loose Employee Motivation and Productivity

with Susan Britton Whitcomb

What would your organization look like if all of your talent were using their best talents? Organizational behavior experts know that the equation for high-functioning employees is "Performance = Motivation x Ability." Branding—that unique promise of value—encompasses motivation and ability! Join us for a practical and productive session where you'll benefit from these takeaways:

* A Master F.I.T.™ model to help employees gain clarity on their brand - is it in sync with your organizational mission and goals?
* Strategies for getting your employees on-brand, without disrupting your org chart or succession plans.
* Zinger coaching questions to tap passion and unlock limiting beliefs on the part of your employees!

When your talent is clear on their brand, they will shift from disengaged to determined, diligent, and delivering bottom-line value!

Susan Britton Whitcomb is a prominent figure in the world of career management and career/leadership coaching. She is the author of six books, including 30-Day Job Promotion, Resume Magic, Interview Magic, and Job Search Magic, which recently earned the Book of the Year Silver Medallion in the Careers Category by ForeWord Magazine. Whitcomb is the founder of Leadership Coach Academy, Career Coach Academy, and Assessment Academy and the former Executive Director of the Career Management Alliance. Her brand elements revolve around equipping people with the tools and tenacity to turn their passions into profit while making a difference in their work-world!

DO YOU HAVE A QUESTION ABOUT UNLEASHING TALENT IN YOUR PEOPLE? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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What's Your Personal Brand Message? What's Your Game Plan?

with Catherine Kaputa

It used to be about, "Can you do the job?" Now, in today's global, super-competitive business marketplace, many people can do the job. So it has to be about something more.

Corporate icons, star athletes, and entertainers all understand what it takes to be in control and in demand. In Catherine's talks, she show people the principles of how to think like a brand, harness your potential, and take charge of your career, whether you aspire to the corner office, are stuck in the mid-level, or want to maximize your assets.

Self branding can be subtle or heavy-handed, tasteful or obnoxious, out-dated or up-to-date. But if you don't participate, you will be left behind. Self branding can help you maximize the potential of your most important asset - You.

A twenty-year veteran of branding - from Madison Avenue to Wall Street to the halls of academia - Catherine Kaputa is the founder of SelfBrand, a New York City-based brand-strategy firm. Catherine is the author of U R A BRAND!, How Smart People Brand Themselves for Business Success which won the Ben Franklin award for best career book 2007.

Catherine has been a personal brand builder throughout her life. Starting out as an art curator at the Seattle Art Museum. Catherine retooled her brand to become a successful advertising executive at Trout & Ries and Wells, Rich, Greene, where she supervised the award-winning "I LOVE NY" account. After that, she was SVP, Director of Advertising and Community Affairs at Smith Barney for over ten years, and an adjunct professor at NYU, Stern School of Business.

She is an active speaker on how branding strategies can help smart people become more successful and bring benefit to their companies - and to themselves.

DO YOU HAVE A QUESTION ABOUT CREATING YOUR PERSONAL BRAND MESSAGE? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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