A Brand You World: Global Summit

Express Your Personal Brand Through the Power of Podcasting

with Neville Hobson

Some say it’s a revolution that will change broadcasting and people’s listening habits for ever. Others still say it’s a fad that’s of limited appeal and use beyond geeks and enthusiasts.

Whatever anyone says, you’d have to admit that something that rocketed out of nowhere in 2004 and today has got individuals and big companies alike actively using it must be worth taking a look at to see what you can learn from it.

That ’something’ is podcasting.

Drawing upon tips and tricks in How to Do Everything with Podcasting, the book by Shel Holtz with Neville Hobson from McGraw-Hill published in June 2007, Neville Hobson will show you how a podcast can be a key element in your own brand-building strategy that can enable you to extend your connections and add to your personal credibility.

Using the example of For Immediate Release: The Hobson and Holtz Report, the business podcast he has presented twice-weekly with Shel Holtz since January 2005, Neville will explain how to build a genuine community centered around your brand to enhance your personal reputation online.

Neville Hobson, ABC, is an accredited communication practitioner with over 25 years' experience and a passion for using new and emerging technology tools and channels to achieve business goals by better aligning organizational needs with the marketplace and the needs of employees, customers, and other stakeholders.

As a communicator, blogger, and podcaster, he is one Europe’s leading early adopters and influencers in social media communication for business and helps organizations understand and leverage the business benefits and cultural impacts of blogs, podcasts, and other social media. He engages with companies, journalists, industry analysts, and business bloggers throughout Europe, North America, and Asia to continuously research emerging communication technologies.

Neville is a Senior Research Fellow and Advisory Board member for the Society for New Communication Research in California. He is an active member of IABC. Neville blogs at www.NevilleHobson.com.

DO YOU HAVE A QUESTION ABOUT HOW USING PODCASTING TO BUILD YOUR PERSONAL BRAND? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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How to Write a Great Business Blog

with Debbie Weil

If you've read the other session descriptions - and you haven't been hiding under a rock for the past 18 months or so - then you know that blogging is an effective way to market and brand yourself as an expert and a thought leader. But with over 100 million blogs, (according to Technorati), how do you make your blog stand out? How do you attract enough visitors to build a community of readers? With a smart, well-written blog, of course.

In this session Debbie will dispense specific tips and tricks for writing a great blog and for soliciting feedback and comments from your readers: how often to blog (not as often as you might think); how to write effective (i.e. Google-friendly) titles for your entries; how to select topics to write about; what you should NOT blog about; why you should add videos (and how easy it is to do); why inserting links into every blog post is essential (links are the currency of the blogosphere); advanced linking tricks, and more. Join us for a hands-on session!

Debbie Weil is a corporate and CEO blogging consultant and author of The Corporate Blogging Book (Portfolio 2006) published in Mandarin Chinese and Italian. A graduate of Harvard, she has a unique background as a veteran journalist with an MBA and corporate marketing experience. She writes BlogWriteForCEOs.com, a Technorati Top 10,000 blog. Her clients include Global 100 and Fortune 500 companies, including GlaxoSmithKline. She has parsed the implications of Web 2.0 for thousands of executives and entrepreneurs in the U.S. and Europe. She has been quoted in THE WALL STREET JOURNAL, THE NEW YORK TIMES, BUSINESSWEEK and numerous other publications. Visit Debbie online at www.debbieweil.com.

DO YOU HAVE A QUESTION ABOUT HOW TO WRITE A GREAT BUSINESS BLOG? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

Special "A Brand You World" Offer from Debbie Weil "Anyone who buys a copy of my book on Amazon and sends me their Amazon receipt will get FREE my one-hour audio recording How to Write a Great Corporate Blog. (This is a US $47 value)." Get the details.

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Jazz Up Your Personal Brand for Business Success

a brandjamming session with Marc Gobé

Branding is about expressing your own distinct personality in order to stand out and be preferred by a customer. Branding has now extended to become a personal strategy for public figures. We remember celebrities because of their unique image (personal brand). And nobody can forget the faces of Einstein or Che Guevara, having become themes for T-shirts and other commodities.

A unique personal brand image has helped them communicate a bigger message to the world, because people remember and process images better than words. Images are the bridge that helps us understand more profound messages behind a particular brand. Individually, how we get a job or promotion, win business, find a mate, or convey a message is based on how well we can express our strong points and hidden talents in a memorable way.

Some people do this through dress, such as Wall Street businessmen in power suits. Artists adopt a different dress code or speaking style to differentiate themselves as creative people. Great brands like Coca-Cola and Apple spend a lot of money on their visual appeal and design to inspire people with the greater message they want to deliver. As people, we can adopt those same rules to get ahead through personal branding.

Using jazz as metaphor, Marc discusses the creative process that can lead to unusual solutions that make people gravitate toward a personal brand.

Marc Gobé is part aesthete, part visionary, part anthropologist. 100% passionate, he is a “conceptual provocateur,” always seeking ways to challenge the norm from a totally different perspective. Marc is the visionary behind some of the most powerful brands and breakthrough concepts of the past few decades, as well as the author of such innovative books as Emotional Branding and Brandjam.

Marc has developed a profound, humorous, and honest “street wisdom,” with conceptual leaps informed by his love of art, culture, and, people; an insatiable curiosity about what makes people tick; an innate business sense; and unique vision as a designer.

A true New Yorker (tireless and, of course, from somewhere else!), Marc has lived in the US for 20 years and is a naturalized American citizen. He remains in touch with his roots -- a lovely, sleepy maritime village in France, has a boundless love for travel and exploring world cultures, and is committed to being a “citizen of the world” in his heart.

Visit Marc online at www.brandjam.net

DO YOU HAVE A QUESTION ABOUT HOW TO JAZZ UP YOUR PERSONAL BRAND? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Evangelizing Evangelists to Build a Business and Build Your Brand

An entrepreneur panel moderated by Guy Kawasaki

In today’s market place, building brand evangelists for your product or service – be it your customers, employees or partners – is one of the most effective ways to build your business.

Evangelism, as defined by author, consultant and entrepreneur Guy Kawasaki, is the process of of convincing people to believe in your product or idea as much as you do. Guy is an expert on how to find, train and recruit new evangelists.and has presented and written extensively on the subject.

In this panel, Guy will be asking other top marketing and business experts to share their perspectives on how they have created buzz and used new technology to build their own brands and create their own team of brand evangelists.

Panelists

* Krishna De, Ireland’s leading corporate, employer and personal branding and social media marketing strategist, as well as author/host of the blogs and podcasts: www.bizgrowthnews.com, www.todayswomeninbusiness.com, www.thepodcastsisters.com and www.talkingcoaching.com
* Tim DeMello, serial entrepreneur and the founder, Chairman and CEO of Ziggs, Inc. - your one-stop source for creating and managing your online brand
* John Jantsch, marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
* Andy Sernovitz, an expert in blogs, buzz and word of mouth marketing and author of The Word of Mouth Marketing: How Smart Companies Get People Talking

DO YOU HAVE A QUESTION ABOUT BRAND EVANGELISM? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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MicroBranding: Build A Powerful Personal or Local Brand... & Beat Your Competition!

with T. Scott Gross, the creator of Positively Outrageous Service

Companies are spending millions and more to cement their brand in the mind of the market only to have their efforts sabotaged by a confused brand image inside the organization.

MicroBranding recognizes the fact that small personal or local brands sit on top of and often over-power brands considered to be global powerhouses.

MicroBranding puts the branding process in focus and shows how to brand a company, a department, even an individual and then how to get all the brands present to work together.

MicroBranding is delivered with the same humor you have come to expect from the author of Positively Outrageous Service. MicroBranding is interesting, fun, and sure to help you build stronger brands for less.

MicroBranding is a marketing budget amplifier. You will learn how to ‘get big with little marketing.’

T. Scott Gross has worked with some of the world’s most respected companies and has literally been there and done that.

His first book, Positively Outrageous Service is based on hands-on experience as an entrepreneur who knows what it’s like to make payroll every Friday. His book When Customers Talk, is based on some of the world’s most sophisticated research technology while another of his books, Borrowed Dreams, is the result of the most basic down and dirty research. He literally worked in the trenches to learn about high performance teams, working a baker’s dozen of jobs that were often dangerous but always interesting.

Visit Scott online at www.tscottgross.com

DO YOU HAVE A QUESTION ABOUT MICRO BRANDING? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Promoting Brand You with Viral Marketing on the Web

with David Meerman Scott

Everyone has an amazing opportunity to promote Brand You via the Web (for free) but few understand the power available to them. The new spheres of influence include blogs, YouTube, podcasting, chat rooms & forums, direct-to-consumer news releases, social networks, search engines, and much more. Smart people who participate in online conversations become well known and sell themselves as a result. In this engaging discussion, you will learn how to harness the power of the Web to achieve success. We'll look at many real world examples of success.

David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. He is the author of the number one best selling book THE NEW RULES OF MARKETING & PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out Davidís blog at www.WebInkNow.com

DO YOU HAVE A QUESTION ABOUT BUILDING YOUR BRAND THROUGH VIRAL MARKETING? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Subscribe to the podcast with iTunes