A Brand You World: Global Summit

Exude Your Brand: What Does Your Image Say About YOU?

a panel faciliatated by Paul Copcutt

Ensuring that your personal brand is correctly reflected in what people see is more than just wearing the right outfit. The impact of complimentary and relevant colours and clothes is just the beginning as your image now extends to all types of interactions that you might have: including communication in all its forms, behaviour and even the correct etiquette. Knowing what is right for you and your target audience are key to ensuring that you remain on brand and do not damage it.

Join Paul Copcutt, Canada's leading personal brand strategist, as he interviews a global expert panel of image and etiquette specialists on the key aspects of managing your brand with the right image.

Panelists:

Riham El-Hawary is the Founder and Director of Persona International, the Middle East's leading resource for Global Interpersonal Skills Development.

Diana Jennings, AICI - Principal of Brand You Image - is one of a select few image consultants who is taking business image beyond the "power suit" and using it as a branding tool.

Valerie Sokolosky is President of Valerie & Company, a 25-year Dallas-based leadership development firm focusing on people skills -- is a nationally recognized author of eight books, an executive coach, and a speaker.

Stacia Williams, is the founder of Total Image Management & Communications and The Etiquette & Protocol School of the Bahamas.

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The Age of Mass Individualization: Leveraging the Power of Personal Branding for Personal and Professional Success

with Thebe Ikalafeng

The days of cradle to grave careers are history. Companies no longer guarantee a lifetime contract of employment in any form. With the now networked, borderless and fiercely competitive world in which one can trade their skills anywhere, the competition for jobs is also no longer limited only to your colleagues. At the same time there’s a growing need to balance the demands of work and the pull of personal commitments and passions. To get ahead in this new competitive world of work and create meaningful careers which are aligned not only with our work, but to our world and our passions, requires everyone to think of themselves as brands. Brands are “a promise made and a promise kept,” to all our personal and professional engagements and encounters. Leveraging the skills learned in the classical school of commercial branding, you will learn the:

(i) 7 Steps to Build A Distinct Personal Brand,

(ii) how to align your Personal Brand you’re your World, Work and Passions, and

(iii) how to manage Your Brand at all points of contact to create a meaningful or true lasting experience.

Thebe Ikalafeng has been recognized in South Africa in a nationwide survey as one of South Africa’s top 10 marketing thought leaders along with South African retail legend, Raymond Ackerman, former State President Nelson Mandela and Virgin’s Richard Branson.

Dubbed “Mr. Brand” by the Mail & Guardian, Ikalafeng has been awarded an IMM Medal for leading NIKE to over 75 global awards, including 8 Cannes Lions, Marketing Organization of the Year Roll of Honour and Chartered Marketing Award for Community Marketing and the American Marketing Association Marquette University Award for Marketing Excellence.

He is the founder of The Brand Leadership Group, a multi-disciplinary brand consultancy, based in Johannesburg, South Africa. A sought after speaker, author and advisor internationally on nation, commercial and personal branding and related matters, his latest book is Personal Branding: 7 Steps to Build a Distinct Personal Brand Aligned with Your World, Work and Passions.

Learn more about Thebe's work in developing personal brands at ikalafeng.com.

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Branding Your Resume, Bio or CV: Trends and Tips

a panel facilitated by Susan Guarneri with Deb Dib, Megan Fitzgerald and Bernadette Martin

In today's world of work, you must stand out if you want to get noticed. Branding your career marketing materials with your passion, personality, and potential "return-on-investment" is essential if you want to communicate your unique promise of value in a powerful and compelling way and secure that job interview.

Susan Guarneri, known as the Career Assessment Goddess, has more than 20 years of experience in career consulting. Susan will lead the panel in a lively discussion of how personal branding can invigorate and differentiate professional bios, curriculum vitae (CVs) and resumes. The panelists include:

Deb Dib - America's CEO Coach, who partners with visionary, gutsy, fun and ethical six- and seven-figure executives and entrepreneurs, will share her expertise on writing branded, value/ROI-driven, personality/passion-infused resumes for innovative leaders.

Bernadette Martin - Leveraging a 15-year career working with corporate brands to help her clients build compelling personal brands, the founder of Visibility Branding will share her insights into writing a branded professional bio.

Megan Fitzgerald - The Expat Career and Entrepreneur Coach, has worked with professionals and entrepreneurs from Africa, Asia, Europe, North and Latin America and the Middle East, She will share her thoughts on branding your curriculum vitae (CV).

DO YOU HAVE A QUESTION ABOUT BRANDING YOUR RESUME? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Changing Careers to Pursue Your Authentic Personal Brand

with Andrea Kay

In personal branding, we advocate pursuing work that is congruent with your vision, purpose, values, passions and goals. For many, this means making a career change. That's why this teleseminar features Andrea Kay, Author of Life's a Bitch and then you Change Careers: 9 Steps to Get Out of Your Funk & On to Your Future.

You'll learn:
* The best reason to change careers
* How to overcome fear of making a career change
* The four mistakes that every career changer makes
* How to know if a career is right for you

Andrea Kay is a syndicated columnist, speaker, and career consultant who has helped thousands of job hunters and employees cut to the heart of their frustration and dissatisfaction and take control of their careers. She's was named "Best Career Counselor" by Cincinnati Magazine and Money magazine wrote, "Every word out of Andrea Kay's mouth is gold." Don't miss this opportunity to benefit from hearing Andrea's fresh perspective on career change.

You can meet Andrea online at www.andreakay.com

DO YOU HAVE A QUESTION ABOUT CHANGING CAREERS? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Use Personal Branding to Take Your Job Search from Zero to 60

with Jason Alba

It's not too late to use your online personal brand to get hired faster. Learn from Jason Alba's personal job seeker experience as he immersed himself in online branding and created his own online networking tool. In fact, Jason started a business during his job search! From press releases to articles to authoring a book and a blog, this session will help you understand what you can and should do right now, no matter your employment status, to get your brand out there. Jason went from Zero to 60 - and so can you.

Jason Alba was sure he would have a job within a month after getting abruptly laid off. Even with great credentials and in a job-seeker’s market, he could hardly get a job interview. He decided to step back and pick apart the job search process, including figuring out all of the available resources. Within a few months he had designed a personal job search CRM tool. His tool, JibberJobber.com, is designed to help professionals manage career and job search information the same way a salesman manages prospect data. Jason passionately blogs about career management issues. He recognizes people who use technology to quantify their personal brand with the “You Get It” award. Jason’s blog and website have been featured in many publications and newspapers across the country. Learn more about Jason at JibberJobber.com/blog, or check out his new book, I'm on LinkedIn -- Now What???

DO YOU HAVE A QUESTION ABOUT JOB SEARCH? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Identity You: Creating a Personal 5x5 Branding Strategy

with Phil Gerbyshak

Want to take your personal brand from nice to great? Crank it up to the next level and make your brand memorable by attending this energizing and empowering teleseminar. You will learn how to:

* Create memorable business cards that don't get thrown away
* “Webify” your brand
* Record a great, stand out voicemail greeting
* Write a great follow-up letter

Phil Gerbyshak is “the Relationship Geek” and author of the book 10 Ways to Make It Great! published in June of 2006 to rave reviews. Phil’s mission on this planet is simple: To help people unleash the greatness inside them by connecting people to the ideas, people, and information they need to crank it up and take things to the next level.

Phil has been writing at Make It Great! since early 2005, where he has shared over 1000 articles on building business relationships, management, leadership, customer service, personal empowerment, and personal productivity topics. Phil’s writings have been recognized as among the best in the category of Career Satisfaction and Development by Lisa Haneberg, as a top 43 best blogs by WebLogsWork, and as a top 10 lifehacks writer by Daily PlanIt! Phil is also a sought after speaker at various companies and professional organizations.

Phil's website is updated regularly with thoughts about how you can take control of your life and stop letting life take control of you

For a free ebook about the power of branding, sign up for Phil's free weekly newsletter. The free ebook will be delivered after your e-mail address is confirmed and you receive your first newsletter.

DO YOU HAVE A QUESTION ABOUT CREATING YOUR PERSONAL BRANDING STRATEGY? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Three Steps to a Winning Brand

with William Arruda

William Arruda was at the forefront of the personal branding movement. He will share the history of how personal branding has become today's hottest career strategy topic and an essential tool for thriving in today's work environment. In this teleseminar, William will dispel the myths of personal branding and take you through the proven, three-step personal branding process so that you can learn the secrets of building and communicating your winning personal brand. This inspiring presentation enables customer-facing employees to increase their confidence and use their innate strengths to build strong and enduring business relationships. It is also relevant to consultants, coaches and small business owners who must build their brands so that they can stand out from the competition and greatly expand their success.

William Arruda is an executive coach, public speaker and author of Career Distinction: Stand Out By Building Your Brand (Wiley, 2007). He combines his twenty years' corporate branding experience, passion for human potential and avid pursuit of innovation to help professionals stand out and expand their success. He is the founder of Reach, the global leader in personal branding and co-founder of the Reach Branding Club. JPMorgan, Disney, Adobe, Microsoft, Warner Bros, British Telecom, Electronic Arts and Starwood Hotels are just a few of the corporate clients for whom he's delivered presentations and workshops on the transformative power of personal branding. William has appeared on BBC TV, the Discovery Channel, and Radio America. A sought-after spokesperson on career advancement, he has written for and contributed to the Wall Street Journal, Harvard Business Review, Time Magazine, Chicago Tribune, Los Angeles Times and many other publications throughout the world. He holds a Master's Degree in Education.

DO YOU HAVE A QUESTION ABOUT PERSONAL BRANDING FOR CAREER SUCCESS? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

Special "A Brand You World" Offers from William Arruda
1. Become certified to deliver the proven three-step personal branding process and get enrollment in Reach's Online Identity Certification Program as a bonus. Programs start next week. Learn more and register.

2. Purchase Career Distinction from Amazon.com this week and email your receipt. As a thank you, we'll send you an order link for annual Reach Branding Club Membership for just $48.50 - that's half off the regular membership fee. If you've already purchased Career Distinction for yourself, consider buying one as a holiday gift. It's good Career Karma!

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Building Your Online Brand for Career Distinction

with Kirsten Dixson

Digital impressions matter. Consider the statistics: 83% of recruiters use search engines to research candidates and 23% of professionals Google people before meetings. Are you digitally distinct or digitally disastrous? Whatever your starting point, building and managing your online brand is a critical career management competency today.

Invest one hour of your time to learn:
* How to assess your online identity
* The critical first step in building your brand online
* Tools & techniques for establishing and controlling your online identity
* Options for dealing with digital dirt
* Pitfalls to avoid

Kirsten Dixson is a career management consultant who is an authority on building credible online identities for career success. She's the coauthor of Career Distinction: Stand Out by Building Your Brand (Wiley, 2007), the founder of Brandego and a partner in Reach, the global leader in personal branding. Kirsten delivers keynote speeches and serves as a media resource on career technology topics. She's been quoted in the New York Times, Wall Street Journal, Boston Globe, Newsday and Advertising Age. Visit Kirsten online at www.kirstendixson.com

DO YOU HAVE A QUESTION ABOUT ONLINE PERSONAL BRANDING STRATEGIES FOR CAREER SUCCESS? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

Special "A Brand You World" Offers from Kirsten Dixson
1. Are you a career or business coach? Become certified to help careerists and entrepreneurs build their personal brands effectively online with blogs, websites and Web 2.0 applications. Learn more about this program. Email Kirsten with the special keyword mentioned during her teleseminar to get $100 off.

2. Purchase Career Distinction from Amazon.com this week and email your receipt. As a thank you, we'll send you an order link for annual Reach Branding Club Membership for just $48.50 - that's half off the regular membership fee. If you've already purchased Career Distinction for yourself, consider buying one as a holiday gift. It's good Career Karma!

Download our free ChangeThis Manifesto, Building Your Brand in Bits & Bytes. It just came out yesterday.

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Crossing Worlds: How to Add International Flair to Your Personal Brand

with Silvia Cambié

Thanks to globalisation and Web 2.0, the world is becoming smaller every year. The rise in power of Asian nations is changing international business practices.

Employers are looking for professionals able to understand new cultural contexts and willing to engage stakeholders in foreign markets. Business leaders are being confronted with an increasing number of cross-cultural challenges. They need strategic advice that can help them reach out to consumers and employees in various parts of the world.

Never before have cross-cultural skills been so high in demand. This session will help you to:

* Develop the kind of sensibility needed to operate in a cross-cultural context

* Identify and nurture the skills required to build an international career

* Relate to the needs of employers/clients/investors/etc. in the global village

* Use international networks, both on-line and off-line, to promote your personal brand, jump-start your career or grow your business

Silvia Cambié has 15 years of experience in communication and journalism. In the 1990s she traveled extensively throughout the former Eastern block and Central Asia, from a base in Prague, writing about post-Soviet economic reforms for leading British and German publications.

Silvia also worked in Brussels managing public affairs and PR for the American Chamber of Commerce and the European Savings Banks Group/World Savings Banks Institute. She is currently based in London where she runs Chanda Communications. Silvia is the author of XCulture, a blog on cross-cultural communication.

Silvia serves as a Director on the Executive Board of the International Association of Business Communicators (IABC). She has been commissioned by UK publisher Kogan Page to write a book on international PR.

Silvia has a degree in Social Sciences and Business Administration, as well as being an accredited journalist and a certified coach. Silvia speaks five languages.

Visit Silvia Cambié online at www.chandacom.com

DO YOU HAVE A QUESTION ABOUT HOW TO BUILD AN INTERNATIONAL CAREER? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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How Finding and Developing Your Personal Brand Helps Your Career

with Anita Bruzzese

In this competitive, quick-moving global marketplace, employers no longer take the time to train, foster and grow future talent, but instead rely on those employees who can quickly put their skills into play. Those workers who have developed their personal brand ñ who understand their strengths and how to use them and have a reputation of being a key player for those abilities will survive and thrive in the workplace. Employers don't do much anymore-in terms of fostering and growing talent, so workers have to be in charge of their own career development. And personal branding, which includes skills, attributes, knowledge sets, values, personal style, etc. can certainly be a primary tool to do that.

Anita Bruzzese is a nationally syndicated newspaper columnist for Gannett News Service and USAToday.com, and the author of 45 THINGS YOU DO THAT DRIVE YOUR BOSS CRAZY...AND HOW TO AVOID THEM (Penguin). With a newspaper readership of 8 million and an online presence of 30 million, Bruzzese's column began 15 years ago and is considered†one of the first regular columns ever devoted to the workplace.

A career journalist, Bruzzese was the founding managing editor for Employee Benefit News, and covered economics for the Washington, D.C. bureau of Fairchild Publications. She has been a Smith College fellow for workplace journalism, a Knight Center for Specialized Journalism fellow at the University of Maryland, and is a member of the Society of Business Editors and Writers, Inc. Her first book, "Take This Job and Thrive," was published in 1999.

DO YOU HAVE A QUESTION ABOUT BUILDING YOUR PERSONAL BRAND? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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How A Book Becomes A Brand: The 35-Year History of WHAT COLOR IS YOUR PARACHUTE?

with Richard Bolles

Some people try to create a brand; others have a brand happen to them. The history of WHAT COLOR IS YOUR PARACHUTE? (revised annually, with nine million copies in print, and climbing) illustrates the latter process. Its history is told, the meaning of that history examined, and its implications for those interested in branding today, are all explained by its author.

Dick Bolles is acknowledged in various media as "America's top career expert," and "the most influential leader in the whole career planning field. He has been an author, speaker, and consultant in this field for more than 35 years. He is the author of the best-selling career and job-hunting guide in the world, WHAT COLOR IS YOUR PARACHUTE? which exists in 16 languages, in 24 countries; is updated or completely rewritten annually; has sold over nine million copies, and has been a NEW YORK TIMES and BUSINESS WEEK best-seller. The Library of Congress labeled it as one of 25 books down through history that have helped shape peopleís lives. He has helped millions of job-hunters, all over the globe; trained thousands of career coaches and career counselors; and has been the keynoter at hundreds of conventions and conferences. He is also a member of Mensa.

DO YOU HAVE A QUESTION ABOUT ONE OF THE WORLD'S MOST POPULAR CAREER MANAGEMENT BOOKS OF ALL TIME? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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