Sponsors
Inspired by Tom Peters’ Brand Called You article in Fast Company, William Arruda founded Reach with the goal of bringing the power of personal branding to people all over the world. Now, with 200 Reach-certified personal branding strategists in 20 countries on 4 continents, Reach is the global leader in personal branding.
Whether you're a senior leader using your corporation's brand attributes to stand out in the marketplace, a consultant looking to attract your ideal clients or an employee building your reputation within the company through the consistent expression of your personal brand, Reach shows you how to expand your success and the satisfaction you gain from your work. Our branding programs and consulting services are designed to enable you to use who you are to drive results for your career and your organization. We have a comprehensive suite of products, services and programs to enable you to stand out and achieve your goals.
Reach developed the first and leading personal branding assessment, 360°Reach which has been used by over 50,000 career-minded professionals and consultants throughout the world. The Reach Branding Club provides personal branding services through an on-line e-learning and social networking environment. Our members include careerists, major corporations, career development professionals and business owners. Our three certification programs (Personal Branding, 360Reach Assessment and Online ID) enable HR executives and career professionals to use the latest and most innovative career-management philosophy with their employees or clients.
Reach's corporate clients are an outstanding group of companies and organizations that sit atop lists like InterBrand’s “World’s Strongest Brands,” and Fortune’s “Most Admired” and “Best Places to Work.” They are progressive organizations that recognize the power of branding and the importance of human capital. They include Adobe, Microsoft, L’Oreal, JPMorgan, Disney, British Telecom and Time Warner.
Conference Calls Unlimited offers a full-range of collaboration resources, from tried-and-true telephone conference services to the latest online meeting with real-time collaboration between two or hundreds of attendees. Conference Calls Unlimited also provides podcasting and videocasting services.
Early in 2003, Conference Calls Unlimited embraced word-of-mouth marketing. Realizing the power of one-to-one conversations and seeing that traditional advertising resources produced zero results, they decided to stop advertising. Instead, they redirected their advertising and marketing budgets towards incentivizing their employees and inspiring their customers.
The focus of their word-of-mouth marketing campaign was a return to the basics: Deliver overwhelming value for the customer and for the company’s staff. It starts with an inspired staff and a rewarding workplace. Zane Safrit says, “We create a workplace where an individual’s strengths are put on display. Then we provide all the resources, technology, training, decision-making and products they need to help each other make our customers happy.” Customers are the number one priority, and this starts with answering customer calls. All calls ring over to the CEO’s office if not answered by sales or customer service staff.
Conference Calls Unlimited has provided customers with sponsored trips to events with marketing experts like John Jantsch, Debbie Weil, and Seth Godin as well as Geoffrey Smart, who hosts the Topgrading seminars. The purpose is to further add value with resources to insure our customers’ success. They grow, we grow.
Additionally, Conference Calls Unlimited has embraced blogs, podcasts and wikis in their word-of-mouth marketing strategy. Wikis are used for internal collaboration and blogs and podcasts for discussions with our customers and those not yet our customers. Our podcast service will be used with this event to record and syndicate each hourly presentation for later listening with RSS feeds and iTunes subscribers.
Sustainable growth has been the result of these efforts. Referrals from existing customers have continued to grow, and the sales conversion ratio now exceeds 80%. Conference Calls Unlimited is weeks away from launching a new, simplified collaboration tool with faster ROI for customers and ease of use for their guests.
Conference Calls Unlimited is honored with the opportunity to be a lead sponsor with exciting events like this one.
Note from Kirsten Dixson: I asked Conference Calls Unlimited to sponsor this event and have been working closely with them on this project. Every staff member I’ve dealt with absolutely “walks their talk” when it comes to unparalleled customer service. I look forward to partnering with Conference Calls Unlimited again!
What is Ziggs?
Ziggs is your free, one-stop source for creating and managing your online brand. Ziggs lets you instantly market yourself on the Web and simplifies how you stay in touch with people important to you. People who use Ziggs enjoy free, comprehensive and easy online personal branding that they control with a Ziggs Profile, top visibility in search engines, easy communications and a strong sense of community with people important to them. As well as networking opportunities with millions of other professionals from over one hundred countries already in Ziggs.
Who uses Ziggs?
Ziggs is for people who want to build their online brands and market themselves on the Web - to be found by prospects or recruiters, to find a better job, or be found when searched for by friends and colleagues. Ziggs is also for the person who wants to develop or participate in private online communities (groups) with colleagues, professional groups, friends, club members, sports groups, neighborhood associations, charity teams, even family groups.
How can Ziggs help my online brand?
As your first step at Ziggs, we help you get yourself on the Web with an easy-to-create Ziggs Profile - the most elegant profile style online today. Go to Ziggs.com, register and then start your profile by uploading one or more polished photos of yourself. You can include up to six photos, selected to create a positive image for your personal brand. Then, use Ziggs Bio Builder to easily develop your online bio. Add your background and education. Include links to websites of interest to you, such as companies you’re involved in, news coverage, as well as online content you’ve authored. Take a self-conducted interview by selecting and answering a series of questions suggested by Ziggs. Even recommend books you’ve been reading. Ziggs presents all of your information in a highly polished compelling online profile format. In addition, Ziggs offers a SEO service that guarantees that your Profile will be listed in top positions on every major search engine, from Google, Yahoo! and MSN, to news sites such as CNN, CNBC and more. (At $4.95 per month, this service costs no more than a gourmet coffee drink).
To help you keep your fingers on the pulse of search activity to your online Profile, Ziggs sends you an email alert with keywords used every time someone searches and finds your Ziggs Profile. Ziggs also provides personalized metrics that inform you how often your Profile and its content is viewed online. Your Search Alerts Map shows you where in the world the recent visitors to your Ziggs Profile are located. It’s fascinating to know how often people are learning about your brand through your Ziggs Profile.
How else can Ziggs help me in work and life?
Next we give you an online home where you can organize your people into groups, such as colleagues, project teams, charity contacts, class groups, sports friends, neighborhood families, college pals, even your family, making it easier to stay in touch with all. Within your groups, you can discuss topics, share your photos, plus ask your people or the Ziggs universe for advice or referrals. Ziggs is here to help you take charge of your own online brand and your world of people, to get more out of the Internet with less time and effort every day.
Where can I learn more about Ziggs?
Based in Boston, Massachusetts, Ziggs was founded by Tim DeMello, entrepreneur, public speaker, triathlete and Red Sox fan. Ziggs has been featured on CBS News and Fox News, as well as covered by The Wall Street Journal, The Washington Post, Fast Company, Investor’s Business Daily, The Boston Globe, the Financial Times, Money Magazine, CNN, CNBC Marketwatch and numerous other media outlets. Ziggs also maintains partnerships that offer services beneficial to its membership with Starbucks, Amazon.com and Expedia. Visit www.ziggs.com to learn more.
Newman Communications is a nationwide publicity/media relations agency based in Boston. With a primary focus on literary publicity, our firm has developed an outstanding reputation with top publishers, authors and members of the media throughout the country.
Since the firm’s inception in 1990, our client list has grown dramatically. Newman Communications now services many of the nation’s leading small, mid-size and large publishing houses, and generates publicity for some of our country’s most prominent newsmakers. In a highly competitive market, Newman Communications provides clients the edge they need to keep book titles and authors in the national spotlight.
What sets Newman Communications apart from other publicity firms is our eclectic blend of media professionals. Made up of former journalists, newsroom directors, on-air talent, publishing executives as well as public relations professionals, Newman’s team is a unique collaboration of communication specialists.
Marketing knowledge, newsroom savvy and media contacts, along with a vast understanding of public relations provide the outstanding foundation upon which our communications services are built. Whatever the subject matter — politics, business, self-help, sports, health & nutrition, fiction or non-fiction—Newman Communications will deliver on what is most important – media placements. We continually strive to help publishers place authors with high-profile media and enhance overall book sales, while also building personal and professional brand awareness.
In addition, Newman Communications offers our clients the financial flexibility they need to garner media coverage on a budget they can afford. While we offer a broad array of campaigns, Newman Communications is always willing to customize a media relations campaign based on a designated dollar amount you have to spend.
We remain dedicated to providing premium quality publicity services at reasonable rates.
Creative...Reliable…Flexible...Newman Communications.
