The Age of Mass Individualization: Leveraging the Power of Personal Branding for Personal and Professional Success
with Thebe Ikalafeng
The days of cradle to grave careers are history. Companies no longer guarantee a lifetime contract of employment in any form. With the now networked, borderless and fiercely competitive world in which one can trade their skills anywhere, the competition for jobs is also no longer limited only to your colleagues. At the same time there’s a growing need to balance the demands of work and the pull of personal commitments and passions. To get ahead in this new competitive world of work and create meaningful careers which are aligned not only with our work, but to our world and our passions, requires everyone to think of themselves as brands. Brands are “a promise made and a promise kept,” to all our personal and professional engagements and encounters. Leveraging the skills learned in the classical school of commercial branding, you will learn the:
(i) 7 Steps to Build A Distinct Personal Brand,
(ii) how to align your Personal Brand you’re your World, Work and Passions, and
(iii) how to manage Your Brand at all points of contact to create a meaningful or true lasting experience.
Thebe Ikalafeng has been recognized in South Africa in a nationwide survey as one of South Africa’s top 10 marketing thought leaders along with South African retail legend, Raymond Ackerman, former State President Nelson Mandela and Virgin’s Richard Branson.
Dubbed “Mr. Brand” by the Mail & Guardian, Ikalafeng has been awarded an IMM Medal for leading NIKE to over 75 global awards, including 8 Cannes Lions, Marketing Organization of the Year Roll of Honour and Chartered Marketing Award for Community Marketing and the American Marketing Association Marquette University Award for Marketing Excellence.
He is the founder of The Brand Leadership Group, a multi-disciplinary brand consultancy, based in Johannesburg, South Africa. A sought after speaker, author and advisor internationally on nation, commercial and personal branding and related matters, his latest book is Personal Branding: 7 Steps to Build a Distinct Personal Brand Aligned with Your World, Work and Passions.
Learn more about Thebe's work in developing personal brands at ikalafeng.com.
What are the 7 steps to building a distintive brand?
Posted by: Vivian Benn | November 08, 2007 at 03:15 PM
Would you please discuss Delivering Exciting Brand Experiences...some examples of how to do this...thank you
Posted by: Vivian Benn | November 08, 2007 at 03:25 PM
Can you discuss the new platforms for building brands..
Posted by: Vivian Benn | November 08, 2007 at 03:46 PM