Jazz Up Your Personal Brand for Business Success
a brandjamming session with Marc Gobé
Branding is about expressing your own distinct personality in order to stand out and be preferred by a customer. Branding has now extended to become a personal strategy for public figures. We remember celebrities because of their unique image (personal brand). And nobody can forget the faces of Einstein or Che Guevara, having become themes for T-shirts and other commodities.
A unique personal brand image has helped them communicate a bigger message to the world, because people remember and process images better than words. Images are the bridge that helps us understand more profound messages behind a particular brand. Individually, how we get a job or promotion, win business, find a mate, or convey a message is based on how well we can express our strong points and hidden talents in a memorable way.
Some people do this through dress, such as Wall Street businessmen in power suits. Artists adopt a different dress code or speaking style to differentiate themselves as creative people. Great brands like Coca-Cola and Apple spend a lot of money on their visual appeal and design to inspire people with the greater message they want to deliver. As people, we can adopt those same rules to get ahead through personal branding.
Using jazz as metaphor, Marc discusses the creative process that can lead to unusual solutions that make people gravitate toward a personal brand.
Marc Gobé is part aesthete, part visionary, part anthropologist. 100% passionate, he is a “conceptual provocateur,” always seeking ways to challenge the norm from a totally different perspective. Marc is the visionary behind some of the most powerful brands and breakthrough concepts of the past few decades, as well as the author of such innovative books as Emotional Branding and Brandjam.
Marc has developed a profound, humorous, and honest “street wisdom,” with conceptual leaps informed by his love of art, culture, and, people; an insatiable curiosity about what makes people tick; an innate business sense; and unique vision as a designer.
A true New Yorker (tireless and, of course, from somewhere else!), Marc has lived in the US for 20 years and is a naturalized American citizen. He remains in touch with his roots -- a lovely, sleepy maritime village in France, has a boundless love for travel and exploring world cultures, and is committed to being a “citizen of the world” in his heart.
Visit Marc online at www.brandjam.net
DO YOU HAVE A QUESTION ABOUT HOW TO JAZZ UP YOUR PERSONAL BRAND? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.
Hi Marc - in your recent DMI article you wrote:
"Design is to branding what jazz is to music...Design humanizes brands, stimulating our senses and feelings, and celebrates the power of collaboration and improvisation."
What are your thoughts regarding design thinking as applied to personal branding? One riff has popped up in my head: design is being used to humanise brands, and in parallel we are using ideas from branding and applying it to humans. I'm curious where this interplay is leading?
Thanks
Simon
Cape Town
Posted by: Simon de Haast | November 06, 2007 at 03:15 PM
We offer a Free consultation for using xanax.
Influence of xanax on human body.
xanax drug test time in system
difference klonopin xanax
buy cheap xanax
xanax 2mg
xanax online
buy xanax online
xanax 2mg
Posted by: weftods | February 04, 2008 at 10:46 AM
Do you want to order cheap xanax?
I will tell you about xanax efficiency.
xanax alprazolam
illegal xanax bar
xanax buy
xanax withdrawal
buy xanax without prescription in usa
xanax ambien hydrocodone
generic xanax
Posted by: weftods | February 05, 2008 at 01:38 AM
Hello !
http://antergerd.com
Excellent webforum!
The Good lad an author! I much like site!
Posted by: weftods | March 19, 2008 at 03:04 AM