Three Steps to a Winning Brand

with William Arruda

William Arruda was at the forefront of the personal branding movement. He will share the history of how personal branding has become today's hottest career strategy topic and an essential tool for thriving in today's work environment. In this teleseminar, William will dispel the myths of personal branding and take you through the proven, three-step personal branding process so that you can learn the secrets of building and communicating your winning personal brand. This inspiring presentation enables customer-facing employees to increase their confidence and use their innate strengths to build strong and enduring business relationships. It is also relevant to consultants, coaches and small business owners who must build their brands so that they can stand out from the competition and greatly expand their success.

William Arruda is an executive coach, public speaker and author of Career Distinction: Stand Out By Building Your Brand (Wiley, 2007). He combines his twenty years' corporate branding experience, passion for human potential and avid pursuit of innovation to help professionals stand out and expand their success. He is the founder of Reach, the global leader in personal branding and co-founder of the Reach Branding Club. JPMorgan, Disney, Adobe, Microsoft, Warner Bros, British Telecom, Electronic Arts and Starwood Hotels are just a few of the corporate clients for whom he's delivered presentations and workshops on the transformative power of personal branding. William has appeared on BBC TV, the Discovery Channel, and Radio America. A sought-after spokesperson on career advancement, he has written for and contributed to the Wall Street Journal, Harvard Business Review, Time Magazine, Chicago Tribune, Los Angeles Times and many other publications throughout the world. He holds a Master's Degree in Education.

DO YOU HAVE A QUESTION ABOUT PERSONAL BRANDING FOR CAREER SUCCESS? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

Special "A Brand You World" Offers from William Arruda
1. Become certified to deliver the proven three-step personal branding process and get enrollment in Reach's Online Identity Certification Program as a bonus. Programs start next week. Learn more and register.

2. Purchase Career Distinction from Amazon.com this week and email your receipt. As a thank you, we'll send you an order link for annual Reach Branding Club Membership for just $48.50 - that's half off the regular membership fee. If you've already purchased Career Distinction for yourself, consider buying one as a holiday gift. It's good Career Karma!

Download the MP3
Subscribe to the podcast with iTunes

Comments

[Lori E. Francisco-McVicar]

Dear Mr. Arruda, I am a private investigator/director of marketing and sales for a security/investigation company. I have 10 years investigative experience with AIG Insurance, 5 as a PI, a pre-law degree, MP in army, and several other qualifications working for me. My situation is that I am trying to market to attorneys and they still use the old gum shoe. I know that I have so much to offer them and their clients. I don't know what is the best approach. I recently began involving myself in several organizations where I can be on committees, but I need to brand myself. I am an executive type, present my self well, and outgoing. I have a keen sense of humor and alot of stories. Please help, it is becoming discouraging breaking the shell, the only other way to get in the door is to (slip and fall). thank you...

[Jessi LaCosta]

Mr. Arruda,

I am so happy to hear your presentation. I have been considering your certification for some time now. One of the issues I come against with my clients is even as the concepts of personal branding extend into organization communications ( employee/employer branding) they bristle when they hear “personal branding” and sometime seven shy away from the tactics entirely.

Will you be offering a certification or program that lends itself to organizational branding more specifically than personal branding --or at the very least - have a position that is used to promote your certified branding techniques to organizations? I am working more with groups than individuals and am looking for additional programs to enhance my current, “Insight-Insync “& “FullSync Branding” theories. Can you speak a bit to the use of the Reach Personal Branding Certification as it applies to Organizations?

Thank you so much and again very excited to hear your talk.

Jessi L.

[Tiffany Monhollon]

How can professionals wishing to develop or strengthen their personal brands find a good niche to dive into? What's the best strategy for this? Is it better to dig into a popular niche or try to create one of your own?

[Muthu T]

What advice do you have to those of us who are shy and have a hard time talking about ourselves and our personal brand.