MicroBranding: Build A Powerful Personal or Local Brand... & Beat Your Competition!
with T. Scott Gross, the creator of Positively Outrageous Service
Companies are spending millions and more to cement their brand in the mind of the market only to have their efforts sabotaged by a confused brand image inside the organization.
MicroBranding recognizes the fact that small personal or local brands sit on top of and often over-power brands considered to be global powerhouses.
MicroBranding puts the branding process in focus and shows how to brand a company, a department, even an individual and then how to get all the brands present to work together.
MicroBranding is delivered with the same humor you have come to expect from the author of Positively Outrageous Service. MicroBranding is interesting, fun, and sure to help you build stronger brands for less.
MicroBranding is a marketing budget amplifier. You will learn how to ‘get big with little marketing.’
T. Scott Gross has worked with some of the world’s most respected companies and has literally been there and done that.
His first book, Positively Outrageous Service is based on hands-on experience as an entrepreneur who knows what it’s like to make payroll every Friday. His book When Customers Talk, is based on some of the world’s most sophisticated research technology while another of his books, Borrowed Dreams, is the result of the most basic down and dirty research. He literally worked in the trenches to learn about high performance teams, working a baker’s dozen of jobs that were often dangerous but always interesting.
Visit Scott online at www.tscottgross.com
DO YOU HAVE A QUESTION ABOUT MICRO BRANDING? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.
How would you suggest a real estate professional in the US establish a local brand? Do you think Realtors should use photos of themselves as part of their branding efforts, or should they establish brand identities as any other business would?
Posted by: Michael Price | November 07, 2007 at 04:43 PM