How Finding and Developing Your Personal Brand Helps Your Career
with Anita Bruzzese
In this competitive, quick-moving global marketplace, employers no longer take the time to train, foster and grow future talent, but instead rely on those employees who can quickly put their skills into play. Those workers who have developed their personal brand ñ who understand their strengths and how to use them and have a reputation of being a key player for those abilities will survive and thrive in the workplace. Employers don't do much anymore-in terms of fostering and growing talent, so workers have to be in charge of their own career development. And personal branding, which includes skills, attributes, knowledge sets, values, personal style, etc. can certainly be a primary tool to do that.
Anita Bruzzese is a nationally syndicated newspaper columnist for Gannett News Service and USAToday.com, and the author of 45 THINGS YOU DO THAT DRIVE YOUR BOSS CRAZY...AND HOW TO AVOID THEM (Penguin). With a newspaper readership of 8 million and an online presence of 30 million, Bruzzese's column began 15 years ago and is considered†one of the first regular columns ever devoted to the workplace.
A career journalist, Bruzzese was the founding managing editor for Employee Benefit News, and covered economics for the Washington, D.C. bureau of Fairchild Publications. She has been a Smith College fellow for workplace journalism, a Knight Center for Specialized Journalism fellow at the University of Maryland, and is a member of the Society of Business Editors and Writers, Inc. Her first book, "Take This Job and Thrive," was published in 1999.
DO YOU HAVE A QUESTION ABOUT BUILDING YOUR PERSONAL BRAND? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.
How do you avoid getting stretched thin? I try to promote my own work within the company so people use my work product and find it valuable, while also building relationships with other folks. But it takes so much time, and I always have so much work piled up. Do you schedule in the time that you reach out and build relationships so that it doesn’t fall by the wayside?
Posted by: Katherine Lewis | November 08, 2007 at 10:12 AM