Evangelizing Evangelists to Build a Business and Build Your Brand

An entrepreneur panel moderated by Guy Kawasaki

In today’s market place, building brand evangelists for your product or service – be it your customers, employees or partners – is one of the most effective ways to build your business.

Evangelism, as defined by author, consultant and entrepreneur Guy Kawasaki, is the process of of convincing people to believe in your product or idea as much as you do. Guy is an expert on how to find, train and recruit new evangelists.and has presented and written extensively on the subject.

In this panel, Guy will be asking other top marketing and business experts to share their perspectives on how they have created buzz and used new technology to build their own brands and create their own team of brand evangelists.

Panelists

* Krishna De, Ireland’s leading corporate, employer and personal branding and social media marketing strategist, as well as author/host of the blogs and podcasts: www.bizgrowthnews.com, www.todayswomeninbusiness.com, www.thepodcastsisters.com and www.talkingcoaching.com
* Tim DeMello, serial entrepreneur and the founder, Chairman and CEO of Ziggs, Inc. - your one-stop source for creating and managing your online brand
* John Jantsch, marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
* Andy Sernovitz, an expert in blogs, buzz and word of mouth marketing and author of The Word of Mouth Marketing: How Smart Companies Get People Talking

DO YOU HAVE A QUESTION ABOUT BRAND EVANGELISM? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.

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Comments

[Tiffany Monhollon]

How can an established franchised company harness the power of brand evangelism to build business in new markets and with a new generation of entrepreneurs?

[Kathy Peterson]

Hi --I get TONS of press, have expert presence on 2 high traffic websites (2million visitor/mo) make 100's of TV appearances and have licensed my brand but I'm not being evagilzed and even have a weekly national TV show on satelite/Digital TV I offer home decor tips and techniques on TV, newspapers, web, e-zine etc.

My goal is to generate BUZZ about my creditibity to gain more corporate and home decor manufacturing clients as their brand ambassador and home design expert. How do I do this?

[Nick Schmidt]

I have tons of questions. I wish I was there so I can ask them.
1. Out of all your experience, summarize the 1st thing that comes to you mind on the most important part of branding/marketing/advertising?
2. I'm interested in building a brand for my own website, my career experience, and other ideas I have in the future. I would like to attend conference and become parts of panels, like I have done in the past. How do I build my brand to have people ask me to be part of a panel again?
3. I have a video blog. What is the best way to build a user base and build from that brand?
4. If you have read about the "Made to Stick" book, you will understand. What do you think about the acronym of SUCCES?
Simple, Unexpected, Concrete, Credible, Emotion, Stories
5. How did you build your own branding image?

[Donnie]

I've been working for weeks with a group of investors to come up with a name for a product (a web app). We finally decided on a name, and, while I am not super excited about it, I'm interested to see the creative direction it goes, and I think it could work.

After deciding on the name one of the investors pulled me aside and said, "What if this doesn't work because the name is too silly?" My immediate thought was that if we build a quality product that people want, the name won't really matter. Is this true? What is in a name? How important is it? Does the web alter the role a name plays?

[catur pw]

I believe that online branding can help me on personal branding development, by creating personal blog and optimizing it with SEO and SEM, i try to make my personal brand well-known by others.

By optimizing my blog/site i hope it will easily indexed by google,yahoo,msn and many others search engine. And by focusing on one topic of expertise i hope that online searcher that using search engine will find my site easily too. Then i think they can be my brand Evangelists after they know about me and what my expertise are.

My question are, is my way depending on google,etc as mediator to bring my own evangelists team is correct? and what else can i do to optimize it?

Is RSS Feed Readers can be use as indicator of our total Evangelists team members on this online personal branding?

Many Thanks for the new knowledge.

catur pw
(from Indonesia)

[Paula]

Hi!

I´m about to launch my own business and for the branding I decided to work with thenetmencorp.com.....my question is...what do you think about working with someone to design my logo and website online??

I´m wondering if any of you have done this before.

Comments will be much appreciated.