What's Your Personal Brand Message? What's Your Game Plan?
with Catherine Kaputa
It used to be about, "Can you do the job?" Now, in today's global, super-competitive business marketplace, many people can do the job. So it has to be about something more.
Corporate icons, star athletes, and entertainers all understand what it takes to be in control and in demand. In Catherine's talks, she show people the principles of how to think like a brand, harness your potential, and take charge of your career, whether you aspire to the corner office, are stuck in the mid-level, or want to maximize your assets.
Self branding can be subtle or heavy-handed, tasteful or obnoxious, out-dated or up-to-date. But if you don't participate, you will be left behind. Self branding can help you maximize the potential of your most important asset - You.
A twenty-year veteran of branding - from Madison Avenue to Wall Street to the halls of academia - Catherine Kaputa is the founder of SelfBrand, a New York City-based brand-strategy firm. Catherine is the author of U R A BRAND!, How Smart People Brand Themselves for Business Success which won the Ben Franklin award for best career book 2007.
Catherine has been a personal brand builder throughout her life. Starting out as an art curator at the Seattle Art Museum. Catherine retooled her brand to become a successful advertising executive at Trout & Ries and Wells, Rich, Greene, where she supervised the award-winning "I LOVE NY" account. After that, she was SVP, Director of Advertising and Community Affairs at Smith Barney for over ten years, and an adjunct professor at NYU, Stern School of Business.
She is an active speaker on how branding strategies can help smart people become more successful and bring benefit to their companies - and to themselves.
DO YOU HAVE A QUESTION ABOUT CREATING YOUR PERSONAL BRAND MESSAGE? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.
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