How A Book Becomes A Brand: The 35-Year History of WHAT COLOR IS YOUR PARACHUTE?
with Richard Bolles
Some people try to create a brand; others have a brand happen to them. The history of WHAT COLOR IS YOUR PARACHUTE? (revised annually, with nine million copies in print, and climbing) illustrates the latter process. Its history is told, the meaning of that history examined, and its implications for those interested in branding today, are all explained by its author.
Dick Bolles is acknowledged in various media as "America's top career expert," and "the most influential leader in the whole career planning field. He has been an author, speaker, and consultant in this field for more than 35 years. He is the author of the best-selling career and job-hunting guide in the world, WHAT COLOR IS YOUR PARACHUTE? which exists in 16 languages, in 24 countries; is updated or completely rewritten annually; has sold over nine million copies, and has been a NEW YORK TIMES and BUSINESS WEEK best-seller. The Library of Congress labeled it as one of 25 books down through history that have helped shape peopleís lives. He has helped millions of job-hunters, all over the globe; trained thousands of career coaches and career counselors; and has been the keynoter at hundreds of conventions and conferences. He is also a member of Mensa.
DO YOU HAVE A QUESTION ABOUT ONE OF THE WORLD'S MOST POPULAR CAREER MANAGEMENT BOOKS OF ALL TIME? Then click on the comments link below, post your question and we will do our best to cover your specific question on the teleseminar.
How can early, near and recent retirees who are creating new bridge careers use branding to their advantage?
Posted by: Judith Beerbaum | November 05, 2007 at 04:04 PM